Open to Learn-It-Alls, not Know-It-Alls
Our vision is to deliver a value-add and results that are more than you expect. And we do it as a team, a partnership, a marriage—one where we do, indeed, live happily ever after. We see it differently, so you’ll see results.
-
Brent Shetler | Principal + Creative Director
With almost two decades of creative and design experience, there arent too many things that Brent hasnt worked on in his career. His experience includes in-house marketing and advertising, as well as multiple leadership roles at both large and mid-sized agencies. Foundational to Brents development as a creative director was the time he spent at Dallas-based RBMM/The Richards Group working on clients such as Sprint, Samsung, El Paso Chile Co., Texas Instruments, Wyndham Hotels & Resorts, Associates First Capital Corporation, Stanford International Bank (West Indies) and First USA. Immediately prior to opening Mindspace, Brent was the Creative Director at Scottsdale-based SquareRadius (formerly Cobalt Creative). The founding principal of Mindspace, Brents design and identity work have been recognized regionally, nationally and internationally.
-
Darren Steele | Strategic Director
Darren specializes in strategic turnarounds, brand launches and revenue growth. With over a dozen years of client-side experience, he has been responsible for the product marketing for more than 30 brands. Darren worked for seven years as a senior marketer at Microsoft, where he led the marketing efforts for a $200 million Xbox games product line and a $300 million segment of the U.S. Windows XP business. While at Microsoft, in addition to his leadership role on the 2001 Xbox launch team, Darren championed strategic turnaround efforts in software campaigns covering a number of industries ranging from education to sports and online security to entertainment. After leaving Microsoft, Darren launched two startup brands as the VP of marketing in the Web 2.0 and social media space. His focus was on using partners and new media to extract top tier campaigns from pre-revenue budgets. Previously, he worked at Access Software, the creators of the best-selling Links™ golf franchise, as the director of marketing prior to the company's acquisition by Microsoft in 1999. Darren earned his MBA from BYU's Marriott School of Management.
-
Richard Walters | Director of New Media + Operations
Richard started his career in the tourism and hospitality industry working for corporations like Hilton International, Marriott and Sodexho. His career path later turned to technology and Internet focused businesses, where he was on the startup teams of several profitable .com businesses and managed one of the top 30 websites in the world. His experience ranges from the creation and management of single landing pages to dynamic networks of database driven sites. Using his combination of business and interactive experience, he knows the right questions to ask before the Web design phase begins. Richard has managed the creation or modification of hundreds of sites, including the award-winning sites designed and built by Mindspace. Search Engine Optimization, optimizing new or existing sites for search engines, and the creation of Pay-Per-Click or Placement campaigns are among his many talents. He has created extensive customized tracking systems to measure the performance of websites. In his dual role at Mindspace as Operations and New Media Manager, Richard is responsible for all interactive media, video and internal operations. In 2006, he led a project to embed streaming video inside PDF documents which has grown to become one of Mindspaces most sought-after products.