When it comes to marketing performance measurement, a common rule of thumb suggests that you "Spend 5% to know what the other 95% is doing." Effective metrics and monitoring depend on effective processes and analysis.   As a cornerstone of what we do, Mindspace prides itself in helping you bring the science to the art and build accurate tracking systems that guide current performance and refine existing tactics. We help you to know your brand effectiveness and equity in the marketplace. We help you track every move of every facet of every campaign. And we help you interpret what you learn and apply it to future strategies.   Mindspace's Measurement Capabilities include: Tracking structures (online/offline) Metric formulation Impact models Brand/Awareness Research Category/Brand Development Index Marketing ROI Turn to Mindspace for the insight your company demands.