As your objective 3rd-party advisor, Mindspace is able to guide strategy discussions without bias and baggage. We listen. We ask insightful questions. And when asked, we don't shy away from offering honest evaluations and firm opinions. It's what you pay us to do.   With decades of experience in B2B and B2C marketing communications leadership roles, Mindspace has synthesized the best of the best strategy processes and streamlined a few of our own. Our strategy assessment takes place a matter days, not weeks or months. Our Brand PillarTM methodology is a concise exercise to get at the essence of a company and what it represents to the market. And our Mindspace MatrixTM exercise rapidly aggregates data points to create accurate perceptual mapping and hone effective positioning.   Our goals are two-fold: Prove ourselves to be highly trusted advisors to our clients Help our clients develop the right strategies as efficiently as possible Mindspace's strategic capabilities include: Corporate Positioning/Naming Corporate Branding/Rebranding Corporate Identity Systems Marketing Plan Development Go-To-Market Strategies Marketing Metric & Measurement Systems Channel Strategy Development Corporate Alignment