Yes, it's happening. “The Mindspace 2010 Calendar of Rejected Campaign Slogans” is being hurrahed again, and this time it's with a National ADDY*.
The calendar won Phoenix's “Best of Show” ADDY in March, went on to win Gold at the District Twelve ADDY Awards Competition, and now it's won a National ADDY. We would stop there, but we won't.
Future plans for the calendar include but aren't limited to:
- Purchase by BP for use as proprietary technology to plug the big hole causing that horrific oil leak,
- Inclusion into a “Thank you for kind of deescalating!” care package to North Korean President Kim Jong Il,
- Endorsement by SCRAM and Alcohol Monitoring Systems, Inc. to help Lindsay Lohan remember her court dates.
*The American Advertising Federation receives over 60,000 entries annually for its ADDY award. It's basically the most prestigious, fanciest, schmanciest, and prestigiously fancy-schmanciest award an agency like us can win.
