Setting expectations up front is the key to successful relationships. Therefore, we’ve developed a set of core principles — the Mindspace Credo — based on how we’ve been doing business for the past several years. They serve as our promises to you and we hold ourselves accountable to them every day: Whatever it takes — When we agree to something, you know it will be done. No excuses, just results. Your success is what drive us to deliver. Creative beyond clever — A lot of shops pride themselves on being clever. That’s nice, but we think our clients deserve more. We choose to measure our agency on developing arresting creative (aligned to our clients’ corporate personality) that drives results that exceed goals and expectations. Creative that works is what matters to us. Metrics are the measure — With decades of combined marketing experience, we know what works and how it should perform. Mindspace establishes mutually agreed upon metrics and projections with our clients up front and holds the work accountable to achieve the expected outcomes. We project. We measure. We learn. Then, lather, rinse, and repeat. The Sell Team is the Sold Team — While many agencies show you the ‘A-Team’ to get the business and then replace them with a band of rookies, Mindspace believes our clients deserve what they are paying for. Therefore, the agency principals are intimately involved with every piece of business and drive strategy and creative for all projects. No bait and switch here — ever. Motivations matter most — With years of effective experience in both B2B and B2C, Mindspace has learned and never forgotten that marketing messages are still received by people — people with human motivations and emotions. Even the most technical purchases are affected by human traits, and our silver bullet is our ability to craft programs that appeal to the right ones for the right audiences. 360 degree excellence — Our clients deserve the best advice, creative, design. production and service. Anything less is unacceptable. This probably explains why companies that try us end up keeping us for the long-term and growing the relationship. Excellence throughout our approach is what drives us. It’s also what creates very loyal customers and referrals. Budgetary respect — Budgets are scarce, so we treat our clients’ money as if it were our own. No boondoggles. No mark-ups for 3rd-party production (printing, lists, mail house, etc.). No media commissions. We will strive to help you reduce waste and maximize every dollar. And while we’ll never be the cheapest agency, our promise is that we will deliver the most value. Time after time. Care to compare our Credo to what you are getting from your current agency?