American Heart Association
RESEARCH RECRUITMENT + DASHBOARD
Digital interactions and gamification recruit, attract and motivate participants to take part in accelerating research for a healthier generation.
Objective
Create an experience that inspires, motivates and engages participants to self-report health information to drive new research discoveries.
Solution
An interactive recruitment tool with a simple and intuitive user experience paired with a gamified dashboard to increase engagement (submission of health information) throughout the program.
A healthier generation starts here
A simplified website UI and bold design were created to increase engagement and sign ups across age groups. Multi-generational imagery and future-looking copy were used to inspire action for the benefit of humans yet to be born.
A simple story to inspire action
Mindspace filmed a short narrative to communicate the value of My Research Legacy through an emotion-based appeal to potential participants.
BEHIND THE SCENES
Scope of Services
Design | Creative Direction | Content Strategy & Creation | HTML5 Development | Gamification | Custom Video & Photography | Learning Motivation Design
