Expedia

CUSTOMER LOYALTY & EDUCATION CAMPAIGN

Creating loyal customers through a virtual journey around the world.

Challenge

 

Generate awareness for the Expedia Rewards program and drive a record number of customers to opt in. To do so, Expedia wanted an interactive experience that improved their bottom line by booking more trips at a higher spend per trip.

Solution

 

Use Expedia members’ wanderlust as a motivational strategy. Mindspace built a gamified campaign where users sent a personalized avatar around the world in 100 days to introduce new places and experiences, drive awareness and book more trips.