FedEx
CUSTOMER SERVICE TRAINING
Delivering the ideal customer experience through soft skills training.
Challenge
Turn a days-long soft skills training into a quick, fun experience that aides employees in providing consistently great customer service. Explore the commonalities that unite FedEx culture worldwide.
Solution
An immersive visual and auditory journey around the world. Employees are introduced to service tools like empathy and how to connect vocal cues to emotional states, then asked to put them into practice through interactive scenarios.
Delivering the Purple Promise
Whether shipping 19 penguins to New Orleans or a birthday present to your nephew, FedEx is all about delivering a fantastic brand experience. Working closely with the FedEx brand team, Mindspace iterated on a design that felt fresh while staying true to the core brand.
360 degrees of history
To build company culture across borders, and provide a sense of history, employees explore 360° photos of international FedEx hub cities. Within the photos, employees can discover fun company facts, meet locals and demonstrate their mastery of the materials.
Emotion through audio
To bring concepts to life, Mindspace created audio-based interactions that focus on connecting pitch, volume, cadence and tone of voice to emotional states.
RESULTS
Users Who Wanted
More Training Like This
Users Who Felt
More Prepared
User Engagement
Scope of services
Design | Creative Direction | Content Strategy & Creation | HTML5 Development | Gamification | Custom Video & Photography | Learning Motivation Design
