Lagunitas
CUSTOMER ENGAGEMENT & EDUCATION
Beer. Fun. Learning. But mostly beer. Salud.
Objective
Engage Lagunitas Taproom visitors in an interactive and digital way to get a hop-filled history lesson about the beer that speaks.
Solution
Two mobile games with an education chaser: Hop Quiz (to find your ideal beer) and Next Round, a collection of minigames to be played with friends (where the next round is on the loser).
A dating game, but for beer
In Hop Quiz, players have two choices to find the next love of their life: answer a few questions or spin the bottle and let fate decide. After finding their perfect beer match (and getting a little education through the beer's profile), players can saddle up to the bar for a pint in a free Lagunitas mason jar.
A healthy dose of history for hop-heads
Lagunitas has a passion for bringing people together, so we created Next Round to get people a-talkin' and a-learnin'. In this group game, beer lovers take turns playing mini-games like Lagunitas trivia, two truths and a lie, charades and would you rather. Here's the tricky part: each round has a hotword. The person who says it has to buy the next round for the table.
The results? Fun is had, beer is drank and camaraderie blossoms. Oh, and everyone learns a little more about their favorite brew.
Scope of Services
Design | Creative Direction | Content Strategy & Creation | HTML5 Development | Gamification | Custom Animation | Learning Motivation Design
