Starbucks

NEW HIRE ONBOARDING

Gamifying barista training to achieve the perfect cup.

Challenge

Digitize and condense weeks of onboarding, reducing training resources and creating a safe space for new employees to learn Starbucks’ signature customer service and coffee-making.

Solution

Interactive, branded learning modules that help new baristas learn everything from where coffee is grown to how to call a drink. Advanced gamification turns knowledge into skills—without the stress of being on the line. 

Handcrafted experiences

The success of Starbucks comes not only from their brew, but also the experience they create in each store and interaction. Mindspace partnered closely with Starbucks to craft a custom look and feel for employee learning that matches their meticulously curated brand.